Tag: Designers

Future of Fashion: What Year Will “Plus Size” Be Considered Mainstream?

Eden Miller Makes NYFW History

My random fashion thought for 2013. So what year do you predict plus-size fashion will be considered somewhat mainstream fashion? 2040? 2050?

Colourful 2014 in fiery sparklers

On the heels of 2014 and another year passed, I reflected today on what will be the future of the fashion industry. Online trade shows, market weeks and incoming fashion for ‘curvy’ women? This year Paris held its first plus-size fashion week, Pulp Fashion Week, and New York Fashion Week debuted its first plus-size collection from Eden Miller. It felt like a small victory for the curves in the world and was kind of a ‘new’ thing for NYFW. So, when will plus-size fashion be considered mainstream? When will designers go up in size and possible have spin-off ‘curvy’ collections just as they do petite? I mean, the average American woman is a size 14 and many women complain about not being able to find fashionable clothing appropriate for their size.

This is quite the opportunity. But, as designers, are we really thinking about how a fabric might drape from a curvy arm or leg? If you read my Sketch Model Wasnt Skinny Enough post, you definitely saw that most of us fashion students aren’t trained to think about the plus size woman (or average American size)! It’s quite possibly insane but from the looks of it, the industry is starting to make some strides to change. So, I ask again, what year do you think we’ll see ‘plus-size’ as simply ‘average’ size?



Malinda Knowles

Neiman Marcus and Target Line Flop


So, everyone and their mother these days since the economy crashed in 2008-2009 has seemingly jumped on the ‘I’m a high-end designer for low-budget stores’ bandwagon. Well, it takes a lot to successfully run a high-end fashion business and one must do what one can to survive and thrive. But, the consensus seems to be that a high-end designer or department store like Neiman Marcus should just stay that way and not try to parlay with your say, Target customers just to make some sales.

Evidently, its wiser to have a Marc by Marc Jacobs line under your umbrella like the Marc Jacobs fashion house as opposed to looking for a permanent collaboration with a lower price point store/brand as it is just not your customer base. Designers jumped on the Neiman Marcus Target collabo and Target customers complained that the prices were much higher than what they were used to paying but not much better quality than all the other products. Prices were slashed almost right away and according to Time Magazine, the entire collection was marked down 70% starting January 1st.

I’m definitely keeping this in mind for my future projects. If you’re a high-end designer, it may pay to just have your own lower price point line under your own brand than to do a collaboration like Neiman Marcus for Target.

Yours Truly,


Malinda Knowles