Tag: Los Angeles

First Food Trucks now Retail Fashion Boutiques on Wheels?

So CNN recently did an article on a new budding trend- retail fashion trucks. I must say food trucks in New York City are rampant, you can’t turn a corner in Manhattan without running into one especially at lunchtime. But, retail fashion boutique trucks I have not yet seen. So far we just have street vendors and Chinatown but I have a feeling that New York might just be crawling with these soon enough.

The concept? Lower start-up prices for aspiring store and boutique owners. According to the CNN article, Abigail Franklin, owner of The Trunk, described their value in saying “we can bring our products to you instead of waiting for you to come to us.” She bought her truck on Craigslist for $25,000 and has been truckin ever since. Stacey Steffe and Jeanine Romo, founders of Le Fashion Truck in Los Angeles, pay about $1500 in monthly business expenses (before inventory) as opposed to $7000 for a LA rental retail space.

Apart from tiny fitting rooms and weather hang-ups, seems like a great idea. Now I wonder how this could translate to New York City. What do you think?

Sincerely Yours,


Malinda Knowles

AS by DF Fall 2013 Fashion Presentation


So, last week I attended AS by DF Fashion Presentation featuring some new Fall 2013 designs from Denise Focil who is doing a relaunch. She’s done work for J. Lo and others and is mostly based out of Los Angeles but is trying to get her stuff out here to New York. Leather is her thing and I liked some of the leather pieces that she had.


AStarsFall2013_malindaknowlesDenise wore a dress from her new collection with some great leather striped detail featuring see through fabric. I’ve noticed this seems to definitely be a trend this year.

Her ASTARS Line, a lower price point collection, evidently might be at Intermix stores this Fall. There was a dress that I absolutely adored with very soft fabric and stretchy vegan leather sleeves that will be retailing for about $90. I was impressed.

Tyson Beckford and Melyssa Ford came by to view the collection as well. Good stuff Denise, looking forward to seeing your stuff in New York.


AS by DF Fall 2013 Fashion Presentation and Cocktail Partyarzoasbydfasbydflookbookdenisefocilandmalindaknowles



Malinda Knowles

Photo Credits: Carly Otness/BFAnyc.com

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