Tag: Harvard Business Review

Michelle Obama: Fashion Icon, A Tribute To The Last Four Years of Style

Greetings folks!

Today is election day and I hope each and every one of you goes out and votes! Whether by email, going to the poll or finding an “army” truck in NJ to make it happen- just make sure you vote today!

I’d like to pay a tribute to the last four years of Michelle Obama’s style. It seems that we haven’t paid this much attention to what our First Lady is wearing  since Jackie Kennedy Onassis was in the White House!

Our economy was a sinking ship before Obama took office and it has seemed to stabilize a bit with GDP and the DJIA up a bit since the market crash of 2009. However, things are still pretty rough.

According to the Harvard Business Review, Professor David Yermack of NYU’s Stern School found that following public appearances between 2008-2009, Michelle Obama created $2.7 billion in cumulative abnormal returns for fashion and retail companies associated with what she wore.

Professor Yermack also states brands chosen by Obama gain about 2.3% in value which by the way, is more than Sarah Jessica Parker at about .5%. 

Let’s take a look back at some of her great looks over the past four years!

Thakoon
Thakoon
Jason Wu
Peter Sororen
Jason Wu