Tag: Production

The Cost of Producing a Fashion Show


New York Fashion Week is almost here and everyone is very busy getting all those last-minute details together to make for a perfect show. And, you know that old Murphy’s Law– what can go wrong will go wrong.

So, I was thinking to myself, just how much does it cost to put on an amazing show? Well, of course it depends on if you are keeping it basic or doing something over the top like Chanel. But let’s get to the bottom line. It’s business and designers are selling clothes and an image. So how much does it really cost?

Well, here’s a list of a few possible costs;

Production and Equipment; 50K to 300K+

Videographer: 3K to 5K per hour

Stylists: 5K to 20K per day

Hair and Makeup Team: 5K to 100K+ per show

Models: unpaid to 200K+ 

Venue: 10K to 50K+

According to the New York Times, the Marc Jacobs show cost $1 million in 2011, or $1750 per second. The breakdown on that; 500 guests, 63 outfits, 45 second model appearance, 22-inch human hair extensions for each model at $180/head, 50 hair stylists, 35 makeup artists and 70 dressers. The Victoria’s Secret Fashion Show rang in at about $12 million last year, says Business Insider.


Last year’s Louis Vuitton Spring/Summer 2013 Paris show directed by Marc Jacobs featuring models descending from escalators in the Louvre. Burberry literally made it rain/snow at their Fall 2012 London show.


The smaller fashion brands have done presentations instead of runway shows, spotted their own venues, casted their own models and utilizing the help of volunteers and interns to cut costs. So, given what brands shell out in terms of money, we can all understand why it’s so important who is at your fashion show and where they are sitting.

I can’t wait to see who takes the cake this year in over-the-top fabulousness.

Yours Truly,


Malinda Knowles

Spring forward with new designer arrivals at NORDSTROM.